How it works
Answer 18 Yes-or-No questions to see how you can improve your brand position.
Positioning your business as the ONLY choice is the result of mastering five key areas — differentiation, ideal customers, messaging, credibility, and identity.
We compiled 18 questions that determine where you rank in each area. Answer the questions and you'll have a clear sense of where you stand and what to work on to improve your brand position.
At the end, you'll receive a report with practical recommendations you can implement to improve your score and attract more of your ideal customers.
You’ll be scored against the following key areas:
Differentiation
How well you know and own your differentiation in the market.
Customers
How well you know and resonate with your ideal customers.
Messaging & Marketing
How well you communicate your differentiation in your marketing.
Credibility
How well you prove your position in the market with case studies, testimonials, and results.
Identity
How well your identity aligns with and displays the unique value you bring to the market
